Separate evidence from guesses
Label observations, founder hypotheses, interviews, and supporting assets so confidence remains visible.
Customer evidence before assumptions
Customer avatar discovery grounded in real behavior
Go beyond a fictional demographic profile. Catalyst88 helps founders organize what customers struggle with, what prompts action, what they compare, what they fear, and what evidence still needs to be gathered.
Connected founder clarity
Build customer clarity the company can use
Create multiple profiles for distinct buyers or use cases. Each profile stays independent while sharing approved company context with the story, brand, and forecast.
Understand buying motion
Capture triggers, alternatives, objections, decision criteria, and the language customers naturally use.
Guide connected plans
Use approved customer insight to sharpen positioning, company story, brand voice, and commercial assumptions.
How it works
A practical process you can build on
- 1
Choose a customer situation
Define the buyer, user, problem context, or use case that deserves its own profile.
- 2
Gather practical evidence
Add interviews, notes, links, observations, and market signals without pretending weak evidence is certainty.
- 3
Review the implications
Turn discoveries into positioning, messaging, product, channel, and research decisions.
Start with the module you need today